Responsive web design

Responsive Web Design

What is Responsive Web Design?

Responsive web design is the design that a web designer creates websites to respond or resize itself to fit what device is used to see the web. It could be desktop computers, laptops, iPads, tablets or smartphones.

Here are reasons why your website should be responsive web design.

SEO (Search Engine Optimization)

Google started using mobile-friendliness as a ranking signal in 2015. You can’t avoid this as Google sees what best for users. If you have the responsive design applied to your website, this can help your website gets better ranking on search results.

Smartphone and tablet users are on the rise

Roughly three-quarters of Americans (77%) now own a smartphone. It was 35% in 2011 survey. For the tablets side, there are 51% of Americans own a tablet. It was only 3% in 2010. These numbers are significantly up in 5 – 6 years.

Responsive designs provide a better user experience

A responsive website means no more zooming, no more scrolling sideways to see the whole site that doesn’t fit on a small screen. When users don’t have a hard time to use your site, they will hang around longer. Also, the responsive website looks more appealing and more likely to gain trust.

Easier to manage

Before the responsive web design era, it was a mobile site. Fundamentally, one website has two URLs one for desktop another for mobile users. So your website has two separate HTML to take care of, but with responsive design one website for one URL. You will focus only one place.

Conclusion

Today people’s behavior has changed how they use websites. A lot of people like to surf the internet with their smartphones or tablets. If your business website is not able to adjust the size to fit those devices, you could lose some potentials to others that use responsive web design.

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